With a proven track record of managing branded and independent hotels through to luxurious city center hotels, full-service resorts, boutique hotels, from 30 to 400 guestrooms, our knowledge and experience is perfectly placed to help you get the most from your asset.
Whether you're a hotel investor, developer, owner or financier, our dedicated and highly experienced team provides operational, financial, and strategic support services across the entire life cycle of your investment.
Somnium was founded and operated by experienced hoteliers who have a solid understanding of the industry, with deep experience operating multimillion dollar businesses. Our support focus is to spend a significant portion of time understanding and within our client's investments, so we clearly identify how the business is operating, on the ground and as it happens. This, teamed with our extensive knowledge of the sector, allows us to guide management teams on the best strategy and actions as situations unfold at the property level.
Full time and full-service support acting on behalf of the investor we deliver the following:
- Owner representation
- Optimizing the relationship between the owner and operator
- Operational, sales and marketing reviews
- Negotiation of annual budgets and ongoing monitoring of financial and operational performance
- Ongoing monitoring of financial and operational performance
- Financial reviews and modelling
- Preparing forecasts
- Competitor set analysis
- Monitoring capital expenditure
- Pre-opening and opening support
- Debtor management/review
- Purchasing effectiveness review
- Control of FF&E accounting and expenditure
- Cash flow and working capital optimization
- Cost KPI benchmarking
Responsibility, ownership, and swift reaction are the keys when a challenge arises at the property level. At Somnium we identify opportunities and challenges, we react and pivot swiftly, using our extensive knowledge to not only recommend solutions but to implement action, delivering clarity to the owner throughout the opportunity or recovery period. Our highly experienced asset management team can assist immediately in a situation where businesses may be operating at sub-optimal performance. We identify the causes and propose solutions to ensure swift recovery.
These services include, but are not limited to, the following:
- Validating existing business plans
- Independent business reviews and senior asset management
- Formulating realistic turnaround/work out plans
- Financial review and modeling
- Undertake operational, as well as sales & marketing repositioning activity
- Market and competitor set analysis and positioning
- Assessing capex requirements and timings
The Somnium asset management team has extensive experience across North America and Mexico, we deliver solutions-based strategies that maximize the owner’s investment. With the combined hospitality and real estate expertise of Somnium Hospitality Group, our operational and strategic support structure covers an expansive footprint. We represent the interests of investors and lenders with international and local brands as well as independent properties. If your investment is branded or unbranded, luxury or budget and everything in between, we can deliver results. We manage five, four, three-star and limited-service categories, city center, airport, full-service resorts and boutique locations with significant golf, spa and conference centers.
